First Use

How to Perform a Preliminary Knockout Search?

Once you understand what you are looking for, the process itself is fairly straightforward. To conduct a preliminary knockout search:Search the USPTO DatabaseBegin with the USPTO’s trademark database, “Trademark Search”. Search for:The exact nameClose spelling variationsPhonetic equivalentsPlural formsAvoid searching too narrowly.

What to Do With the Results?

TL;DR You’ve finally landed on it.The name that feels right. The one you can already picture in a logo, on a website, or across product packaging.It feels exciting. Energizing.

What is a Trademark — Really?

At their simplest, trademarks are source identifiers. They are anything that helps consumers connect the products or services they are buying with their source and distinguish one brand from another.Names and logos do a lot of that work, but trademark law allows brands to signal who they are in many other ways as well.Below are several common types of non-traditional trademarks you may already be using, and could be.

How to find the right brand name?

Step 1: Understand your brand pillarsBefore diving into brainstorming potential brand names, it's essential to have a clear understanding of your brand's pillars. These pillars consist of four key aspects: purpose, personality, perception, and promotion. Defining these pillars will provide a solid foundation and strategic direction for selecting a brand name that aligns with your brand identity.

How to Protect Your New Brand Name?

Once you've gone through the process of selecting a brand name, it's crucial to take steps to protect it. Here's what you need to do to safeguard your brand:Trademark Registration: Work with a trademark attorney to register your brand name as a trademark. This provides legal protection and exclusive rights to use the name in your industry.