AI Visibility Scorecard
Numb at the Lodge
samkriss.substack.com · Travel & Hospitality
Borderline visible. AI bots can crawl Numb at the Lodge, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 5 times
Meta AI · Claude
#9,177 of 457,206 in Travel & Hospitality for AI visibility
18
5
AEO Visibility
iBorderline · 4.7/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About Numb at the Lodge
from our crawl and measurement
Numb at the Lodge describes itself simply: "These heavy sands are language tide and wind have silted here. Click to read Numb at the Lodge, by Sam Kriss, a Substack publication with tens of thousands of subscribers." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places, missing in others.
Under the hood there is a sitemap, but the score is capped by what is missing: structured data describing the business, an llms.txt file, a heading structure that lays out what it offers.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Strong
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, Numb at the Lodge is crawlable but under-signaled - fixable, and the signals above are where to start.
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The exact fixes for Numb at the Lodge
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/samkriss-substack
Cite this score: Engagemii (2026). "AEO Score for Numb at the Lodge." Retrieved from https://engagemii.com/aeo/brands/samkriss-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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