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Is Repairability a Priority?

99% of the populace put repairability at the bottom of the priority heap. They want features. They want cheap. They want pretty. They might even want reliable. But they don't give a hoot about repairability, because it's not them who must repair it. And then they cringe when they see the huge repair bill from the megacorporation repair facility.

What Happens When the Name You Want Is Taken?

When the name you want is gone, you're already playing defense. Maybe you can buy the name you want, but only if the current owner isn't using it for their own marketing. And their own marketing plan just might include stealing your customer base. If you can't buy it, your audience may land on their site. Brand confusion, traffic leaks, missed opportunity.