AI Visibility Scorecard
Matt Goodwin
mattgoodwin.substack.com · Other
Borderline visible. AI bots can crawl Matt Goodwin, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
62
AI Naming Predictability
iRarely named · 62/100
Average 15
Top 4% of Other
See what's behind this score →5
-
Network Authority
iNot connected yet
0 relationships on record. Businesses average 3. Claim your page and Engagemii is your first.
See what's behind this score →5
0
About Matt Goodwin
from our crawl and measurement
"Politics analysed differently. Click to read Matt Goodwin, a Substack publication with tens of thousands of subscribers." That is how Matt Goodwin introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
Our crawl found a sitemap. It is missing structured data describing the business, an llms.txt file and a heading structure that lays out what it offers.
- Company ·
- Matt Goodwin
- Website ·
- mattgoodwin.substack.com
- Industry ·
- Other
- Site status ·
- Live (The website showed an active business site when last checked (Nov 1, 2026).)
- Last scored ·
- Aug 30, 2026
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Strong
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 4.7/10, Matt Goodwin is crawlable but under-signaled - fixable, and the signals above are where to start.
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The exact fixes for Matt Goodwin
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How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Source & Attribution
Scored by Engagemii on August 30, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/mattgoodwin-substack
Cite this score: Engagemii (2026). "AEO Score for Matt Goodwin." Retrieved from https://engagemii.com/aeo/brands/mattgoodwin-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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