AI Visibility Scorecard
How Things Work
howthingswork.substack.com · Other
Borderline visible. AI bots can crawl How Things Work, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
8
4
AEO Visibility
iNear-invisible · 3.6/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
?
AI Adoption
iNone detected · -/100
About How Things Work
from howthingswork.substack.com
Labor, politics, and power. Click to read How Things Work, by Hamilton Nolan, a Substack publication with tens of thousands of subscribers.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Weak
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Strong
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.6/10, How Things Work is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for How Things Work
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
Already have an account? Sign in
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for How Things Work.
Source & Attribution
Scored by Engagemii on September 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/howthingswork-substack
Cite this score: Engagemii (2026). "AEO Score for How Things Work." Retrieved from https://engagemii.com/aeo/brands/howthingswork-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform