Séve

What types of CPG brands does Séve work with?

Séve works with CPG brands distributed in grocery retail — Whole Foods, Publix, Costco, Kroger, and similar chains. The platform is designed for brands at 200+ store locations that want to convert shopper marketing spend into measurable repeat purchase without building an in-house loyalty team.

How do shoppers access the Séve loyalty program?

Shoppers scan a QR code or click a URL on any campaign asset — a demo table sign, shelf talker, influencer post, or packaging insert. No app download is required. They land on a branded loyalty page, opt in, and immediately receive a punch card or rebate offer. The entire flow takes under 90 seconds.

How quickly can a CPG brand launch a Séve loyalty campaign?

Most brands go live within two weeks. Séve handles all technical setup. Brands provide a logo, brand colors, campaign timing, and offer details. No engineering integration is required. The QR code or URL is added to existing campaign materials during the next print or digital production cycle.

What metrics can a brand manager track in Séve?

The Séve dashboard shows opt-in rate by campaign, punch card completion rates, loyalty reengagement across campaigns, and campaign-level velocity lift. Every metric is attributed to a specific campaign so brand managers can tie loyalty ROI to individual trade spend buckets and report back to retail buyers.

Does Séve replace existing trade marketing or shopper marketing programs?

No. Séve works alongside existing trade spend — it converts the shopper traffic that campaigns already generate into a loyalty loop. Brands add a QR code to assets they are already producing. Séve handles the loyalty infrastructure, engagement mechanics, and shopper communications automatically.

Why does retail velocity matter, and how does Séve improve it?

Retail velocity — units sold per store per week — is the primary metric buyers at Whole Foods, Publix, and Kroger use to decide whether to expand, maintain, or delist a brand. Higher velocity protects shelf space and supports distribution growth. Séve improves velocity by converting first-time purchasers into repeat buyers through branded loyalty mechanics, reducing the cost of repurchase and making velocity gains sustainable beyond individual campaign periods.