Katie Forleo

What makes working with me different from other designers and developers?

You work directly with me- no account managers, no handoffs, no delays waiting for someone to relay feedback. I bring both strategic thinking and technical execution to every project, which means I'm not just executing what you ask for, I'm helping you make better decisions along the way. My clients don't just get a designer, they get someone who understands their business, their users, and their goals.

Do you use AI in your workflow?

AI is one tool in my toolkit, not a replacement for craft. I use it selectively across research, strategy, and refinement, where it genuinely speeds things up. I'm always experimenting to find where new tools actually fit in my workflow. The goal is always faster delivery without sacrificing quality or the thinking behind the work.

Do you work on a retainer or project basis?

Every engagement is structured around what your team needs. Some clients work with me on a continuous basis, others come to me for a specific project. Either way, I'll recommend what makes the most sense after understanding your goals. The best place to start is a short conversation.

What industries and types of companies do you work with?

I work exclusively with B2B software companies, particularly those building technically complex or data-driven products. I've worked across AI-powered adtech, martech, fintech, cybersecurity, and data analytics, and have designed marketing experiences for AI-focused SaaS companies.

What does it cost to work with you as a UX/UI design partner?

Most ongoing clients invest between $3,000 and $5,000 per month depending on scope and hours. Full website redesigns are fixed-price projects, for a typical medium-large B2B software website, design starts at $25,000.