Online Bullion Dealers

Online Bullion Dealers is a San Diego, CA business whose own site puts it this way: "Starting out as a boutique precious metals firm in 2006, First National Bullion has grown into one of America’s largest retail precious metals dealers offering Gold, Silver, Platinum and." Its AI visibility score is 6.0 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on structured data describing the business, a clear heading structure, a clearly stated business identity, visible credibility markers and sitemaps and entity links AI can follow. It is passable on basic crawler access.

Off the page, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.