Validity Inc

How do we monitor and improve email inbox placement rates?

Monitor and improve inbox placement by following these steps: Run a placement test before sending: Check whether the campaign reaches the inbox or spam folder across mailbox providers. Compare results by IP address and domain: Identify if the problem only happens in one place or across your entire email program.

How much does inbox placement monitoring software cost?

Inbox placement monitoring software costs vary based on how many emails you're sending, the number of domains and IP addresses you have, the features you need, and the size of your team. Some tools only have fixed plans, while enterprise platforms usually offer custom pricing based on your email program's scale and complexity.

How do sender reputation and authentication affect inbox placement?

Sender reputation and authentication help mailbox providers decide whether to trust your email and allow it to get to the inbox. Reputation signals like spam complaints, bounces, spam-trap hits, strange sending patterns, and blocklist activity all influence your sender reputation. A weak reputation can increase your chances of being blocked during filtering.