AI Visibility Scorecard
Official New Jersey Devils Website
devils.nhl.com · Media & Entertainment
Borderline visible. AI bots can crawl Official New Jersey Devils Website, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 2 times
Claude
#55,523 of 1,966,406 in Media & Entertainment for AI visibility
8
AI Naming Predictability
iRarely named · 8/100
More likely to be named than 96% of Media & Entertainment companies
5
AEO Visibility
iBorderline · 4.7/10
20
Muse Index Score
iAI agent readiness
Basic · 20/100
0
AI Adoption
iNone detected · 0/100
About Official New Jersey Devils Website
from our crawl and measurement
"The official National Hockey League website including news, rosters, stats, schedules, teams, and video." That is how Official New Jersey Devils Website introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
Our crawl found structured data on the page (Organization, Website) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Good
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, Official New Jersey Devils Website is crawlable but under-signaled - fixable, and the signals above are where to start.
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on October 18, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/devils-nhl
Cite this score: Engagemii (2026). "AEO Score for Official New Jersey Devils Website." Retrieved from https://engagemii.com/aeo/brands/devils-nhl
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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