so be curious

Is Any Alcohol Good for You?

It is important to understand the health risks and safety of alcohol and make informed choices for your well-being. Here’s what you need to know about the U.S. Surgeon General’s recent advisory on alcohol and what health experts have to say. Wired, February 2025

How to Move Forward With an Alcohol-Free Life?

More Americans than ever are bidding farewell to booze, for many different reasons. As one writer explains, if you’re curious about starting a sober life, it doesn’t have to be as daunting as it sounds.For the last six months, I’ve kept an app called I Am Sober on my phone.

Is The Online Alcohol Sales Boom Here To Stay?

sbc’s commentary - People are drinking more than ever because Big Alcohol is spending more than ever to get people to drink. Marketing works. Marketing for an addictive substance definitely works. Alcohol ad spend in 2020 grew steadily throughout the year, outpacing the average of most industries.

What Happens to a Sober-Curious Movement in a Global Pandemic?

Pre-COVID, the sober-curious movement was gaining traction. It’s part of a booming interest in wellness, which has ballooned into a $4.5-trillion industry with a focus on mindfulness and moderation. And studies show that younger people — millennials and Gen Zers — are imbibing less than previous generations.

Should Your Cocktail Carry a Cancer Warning?

As pandemic disruptions lead many of us to drink more, experts underscore the link between alcohol and disease.In recent years, a growing number of medical and public health groups have introduced public awareness campaigns warning people to drink with caution, noting that alcohol is the third leading preventable cause of cancer, behind tobacco and obesity. The Spirits Business, February 2021