mTab: AI Decision Intelligence + Survey Analysis Platform

What is mTab?

mTab is an AI-powered decision intelligence and survey analysis platform used by over 1,500 enterprise brands. It connects feedback, research, and operational data to show what changed, why it matters, and what to do next. The platform centralizes surveys, spreadsheets, documents, and reports into one unified system with AI-powered analytics.

What is mTab Halo?

mTab Halo is the core platform product that serves as a central hub for all research and insights. It includes four modules: Halo AI for prescriptive decisions and automated actions, Halo Reports for dynamic dashboards, Halo Models for data harmonization and cleaning, and Halo Marketplace for third-party research datasets.

What industries does mTab serve?

mTab serves enterprise teams across automotive (Ford, Jaguar Land Rover, Maserati), entertainment and media, consumer goods, food and beverage, energy and utilities, financial services, and market research agencies. Over 1,500 brands worldwide trust mTab for data-driven decisions.

How is mTab different from traditional BI tools?

Unlike traditional BI tools that focus on descriptive dashboards, mTab is a decision intelligence platform that goes beyond reporting to provide prescriptive recommendations and automated next-best actions. It specializes in survey and research data harmonization, automatically handles statistical testing, and uses AI to generate narratives, summaries, and actionable recommendations that integrate directly into workflows like Salesforce, Adobe, and Jira.

What is decision intelligence?

Decision intelligence is a discipline that applies AI and data science to help organizations make better decisions at scale. It goes beyond traditional business intelligence by not just showing what happened, but explaining why it happened and recommending what to do next. mTab's decision intelligence platform connects feedback, survey research, and operational data to deliver prescriptive insights and automated actions.

Can mTab analyze survey data from any source?

Yes. mTab Halo can ingest and harmonize survey data from virtually any source, including SPSS, Excel, CSV, and direct integrations with survey platforms. The Halo Models module allows teams to combine, shape, and clean datasets from multiple providers into a unified analytical standard, eliminating manual data prep.

How much does mTab cost?

mTab offers three pricing tiers: a free Startup plan for small teams getting started, a Growth plan for expanding organizations, and a custom Enterprise plan for large-scale deployments. Visit mtab.com/pricing for current pricing details or book a demo for a personalized quote.