Loop11

I’m new to user testing. How does this work?

Loop 11 is an application that lets you run your own usability studies without the need for a usability lab, specialized equipment and a moderator. Simply determine the tasks you want to test on your website, recruit some participants and launch your study. Loop 11 does all the rest and provides you with real time data giving you an understanding of the usability of your website and where you need to improve or make changes.

What is usability testing?

Usability testing is a technique used to ensure that the users of a website (or interface) can carry out the intended tasks efficiently, effectively and satisfactorily.

Why is usability testing important?

On the web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here? There's no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defence when users enc

Why should I choose Loop11?

Loop 11 provides the fastest and easiest way for you to set up and run a usability project. You could have results back within 24 hours! There’s no code to insert and no IT or usability knowledge required. Our step-by-step approach will guide you through the process, but we’ve got awesome support available if you need it

When should I do user testing in the development process?

Usability testing can play a role in each stage of the development process. The resulting need for multiple studies is one reason for making individual studies fast and cheap. Here are the main stages where you could conduct testing: Before starting the new design, test the old design to identify the good parts that you should keep or emphasize, and the bad parts that give users trouble. Test your competitors' designs to get cheap data on a range of alternative interfaces that have similar features to your own. Conduct a True Intent study to see how users behave in their natural habitat. Condu

What does remote user testing mean?

Remote user testing means that you can test the usability of any website from any computer, with users anywhere in the world. Traditional lab-based testing requires a moderator, users and the website to be in the same room at the same time.

Can I do a trial before I pay for a user test?

Yes! We offer a 14-day free trial to give you a feel for the Loop 11 experience. During those 14 days you can launch up to three full scale projects with all the features of our Enterprise subscription, but with a few small restrictions. Once you’re ready to upgrade, these restrictions go away. You can start your free trial here .

Who is user testing for?

Usability testing is great for anyone involved in the design, development, or marketing of a website.