AI Visibility Scorecard
Thad McIlroy - Future Of Publishing
futureofpublishing.com · Media & Entertainment
Borderline visible. AI bots can crawl Thad McIlroy - Future Of Publishing, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 2 times
Claude
#1,166,961 of 1,966,627 in Media & Entertainment for AI visibility
19
AI Naming Predictability
iRarely named · 19/100
4
AEO Visibility
iBorderline · 4.3/10
35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
0
AI Adoption
iNone detected · 0/100
About Thad McIlroy - Future Of Publishing
from our crawl and measurement
Thad McIlroy describes itself simply: "Thad McIlroy is a publishing technology analyst and author, and principal of The Future of Publishing, based in San Francisco." When AI engines look at it, they find little to work with. It scores 4.3 out of 10.
Our crawl found structured data on the page (WebPage, BreadcrumbList, WebSite), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.3/10, Thad McIlroy - Future Of Publishing is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
What if none of this matters?
I’m just back to my hotel after three days at the London Book Fair, the 55-year-old annual publishing rights trading event, feeling a little melancholy. The fair is mainly a schmoozefest. Colleagues old and new. This year’s slogan was “defining the future of creative content,” although I found no new definitions. People assumed you were… November 12th, 2025
Licensing for AI: What Should Book Publishers & Authors Do?
This is a 4,000+ word blog post. It can take 20 minutes to read, aka, an eternity. I apologize. I’ve been working on AI licensing issues for over a year now, and I wanted to share some of what I’ve learned. Here are the topics I’ll cover: Licensing for AI: Understanding the landscape and the… More Home Blog Articles About Me Services Contact Me © 20204 by Thad McIlroy. All rights reserved.
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Source & Attribution
Scored by Engagemii on August 10, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/futureofpublishing
Cite this score: Engagemii (2026). "AEO Score for Thad McIlroy - Future Of Publishing." Retrieved from https://engagemii.com/aeo/brands/futureofpublishing
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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